Market Research

We use ethnography research tools like participatory rural appraisal (PRA)

We conduct market research for gaining complete understanding into the eco-system, the consumer and the influencers, so as to design Rolex Day-Date Replica Watches business solutions in emerging markets, such as developing the product, developing ‘last mile’ distribution models and designing effective communication models.

Qualitative Research

Today, the market is very competitive and it requires great skills, competence, and insights to remain on the top. At Data Neon, we offer comprehensive qualitative market research to brands so that they can explore market potential and trends in a strategic manner. Qualitative data analysis is a vital part of research as it helps us to understand and examine the content in a meaningful and symbolic manner. Overall, there are two types of data collected in qualitative research namely structured text and unstructured text. Depending on your requirements, they can help you gain better insights into your brand and products.

We have a team of competent and skilled members who have been working in the field of qualitative research for a very long time. Due to this, they have a lot of experience and understanding of how market functions. In the field of qualitative research, we have successfully helped both new and established brands to gain a better understanding of the market scenario, so that they can align their company goals in line with customer expectations. So even though qualitative research methods are often viewed as ‘soft-approach’, it may require some finer nuances and can effectively help brands to gain comprehensive insights about the current market and trends.

Quantitative Research

One of the quantitative methods that Data Neon in India use is CATI (Computer-assisted telephone interviewing). It is a great method of gathering data since the computer does most of the work and answers are immediately incorporated. This means that the new questions that are generated logically comply with the previous answers of the participant. In the end, we get a very accurate profile of the consumer. Another popular method of gathering data is CAPI (Computer-assisted personal interviewing). Sometimes, it’s hard to interview someone over the phone if the questionnaire is too long or difficult. In this case, the interviewer simply serves as a guide who helps out if issues arise.

Data Neon's staff is well trained and committed to quality outcomes of CATI services along with their core tasks; as maintaining several processes can become overwhelming and burdensome. With the ability to execute more than 100 CATI stations across many markets globally in English and other Indian languages. Data Neon in India provides some of the largest capacity in India to handle our client's work.

The foundation of good market research insights is good data and good quantitative research which helps our client’s understand and manage issues, determine and pinpoint shifts in attitude and opinion, and enhance their communications efforts.

Data Neon's quantitative research team takes care of data collection. We offer a complete suite of data collection methods in-house to ensure unparalleled quality control. Data Neon has invested heavily in state-of-the-art data collection technologies and our interviewers are thoroughly trained across the verticals, methodologies and research techniques – and because we control the cost, quality, and the speed of our data collection, you get results you can count on.

Often used substantiate the findings from qualitative research. It involves the collection of (statistically) large samples of quantitative data and usually some form of statistical analysis. It is structured research that can be undertaken in any of the formats - telephonic survey, personal interview, mail or electronic mediums.